Accounting software remains at the core of Xero, but after seven years it has decided the time is right to update its ‘Beautiful accounting software’ tagline to ‘Beautiful business’.

The new tagline is part of a global brand update, and represents its thriving business technology platform and global community, says Xero, in a statement.

The platform, it says, connects millions of businesses to their advisors, banks, apps, enterprises and each other.