"The organic market, particularly the food segment, is the fastest growing sector in the world, driven by consumers who seek sustainable, ethical and authentic natural products that are good for them and easy on the planet," says Chair of Organics Aotearoa New Zealand, Doug Voss. "New Zealand is well placed to ride this wave and has the reputation, production and export capabilities to meet demand domestically and internationally for organic food and other products. It is up to producers, marketers, retailers and policy makers to act on the market signals."