The chief executive of New Zealand's leading export supply chain firm Kotahi, David Ross, is urging exporters to work together to create the most efficient supply chain. If New Zealand firms collaborate when it comes to shipping cargo offshore, they can create a stronger supply chain and future proof the country's exports.
"I think there's a lot of great brand ideas out there that don't achieve their full potential because they don't have great supply chain and operations processes," said Ross.
Kotahi has over 40 customers from a diverse range of sectors and manages the cargo pooling and export of around one third of New Zealand's containerised goods.