Tesla's Tuesday morning announcement that it is acquiring German engineering company Grohmann Engineering and forming Tesla Advanced Automation Germany puts more substance behind Tesla's ambition with manufacturing being seen as the company's top priority.
However a big vision, Tesla has moved its ambitious production target for achieving a 500,000 annualized build rate two years earlier, from 2020 to 2018, requires significant talent. "After increasing our output target to 500,000 cars per year by 2018, we began searching for the best engineering talent in automated manufacturing systems," Tesla said in a Nov. 8 blog post. "Today, we are excited to announce that Tesla has entered into an agreement to acquire Grohmann Engineering, a world-renowned engineering company in Prm, Germany, which will become Tesla Grohmann Automation."