New look and feel for Diet Coke

Friday, 02 March 2018 08:57

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CCEP (Coca-Cola European Partners) have unveiled a new design for Diet Coke as part of a brand refresh writes Tony Corbin for Packaging News. Part of a brand refresh, the new pack design coincides with the arrival of bold new flavours and is supported by a £10m advertising campaign.

The development will see packs across GB take on a new look and feel.

Following an extensive design process, the updated design has been developed specifically for the GB market in mind. With the aim of appealing to both current fans and new drinkers, the iconic silver can will incorporate a larger logo etched into the background – a subtle but contemporary update set to hit shelves from February. No idea if the design will filter through to Downunder.

Source: Packaging News | March 02, 2018 |||